Friday, 5 July 2019

The Great Hack

A MUST WATCH DOCUMENTARY, on the TRUMP, CAMBRIDGE ANALYTICA, FACEBOOK collaboration. Discover for yourself, if you are a 'PERSUADABLE', what would be a WEAPONS GRADE COMMUNICATION STRATEGY,  How an election campaign can leverage FEAR and ANGER. It was fascinating to know that Donald Trump used 5.9 million visuals against only 66000 visual used by Hillary Clinton in her campaign. The swing in the last US presidential may have been caused by just 70000 voters ('persuadables') in key states. Streaming on Netflix.

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